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Ezra Home Care, LLC Privacy Policy

Effective date: November 5, 2026

Ezra Home Care, LLC ("Ezra," "we," "us") provides private-pay, non-medical home care in Massachusetts. This policy explains what information we collect through our website, phone calls, text messages and job applications, how we use it, who we share it with, and the choices you have.

Information we collect

Information you give us. When you fill in a form, call, text or email us, you may share your name, phone number, email, town or ZIP code, the name of the person who needs care, and a general description of the help needed and the hours wanted.

Phone calls. Calls to our main and tracking numbers may be recorded and logged (caller number, time, duration) for quality, training and to understand which ads and pages lead to calls.

Job applications. If you apply to work with us, we collect what you send us, such as your contact details, work history, certifications, availability and references. Background-check information is handled as described under Job applicants below.

Information collected automatically. Like most websites, ours uses cookies, pixels and similar tools. They record things like the pages you visit, the site or ad that sent you, your browser and device type, an approximate location based on your IP address, and whether you filled in a form or called.

How we use information

  • To answer your questions, schedule a free consultation and arrange care.
  • To match caregivers to a client's needs, routine and schedule.
  • To review job applications and hire caregivers.
  • To keep our records, meet legal requirements and protect our clients, staff and business.
  • To understand which pages, searches and ads bring people to us, and to improve our website and advertising.

We do not sell your personal information.

Tools and partners we use

We use a small number of service providers to run our website, phone and records. They may only use your information to provide their service to us.

  • HubSpot hosts our website and forms and stores contact records and messages.
  • Google (including Google Analytics, Google Ads and Google Tag Manager) measures site visits and ad results and shows our ads on Google. Learn more: How Google uses data when you use our partners' sites or apps.
  • Meta (Facebook and Instagram) pixel measures visits from our Facebook and Instagram ads and may be used to show our ads to people who visited our site. Meta and other third parties may use cookies, web beacons and similar technologies to collect information from our website and elsewhere on the internet to provide measurement and ad targeting.
  • Our phone and texting provider routes and logs calls and text messages.

We may also share information with professional advisers (such as lawyers and accountants), when the law requires it, or as part of a sale or merger of the business.

Care-related information

Details about a person's care needs, health or condition are used only to respond to you and provide care. We do not use them for advertising.

Advertising and how to opt out

Google and Meta may use cookies to show our ads to people who visited our website. You can limit this:

Text messages (SMS)

If you give us your mobile number and agree to receive texts, we may text you about your inquiry, your consultation, scheduling and care. Job applicants may receive texts about their application and interviews.

  • Message frequency varies. Message and data rates may apply.
  • Reply STOP to stop receiving texts at any time. Reply HELP for help, or call us at 617-527-9000.
  • Agreeing to receive texts is not a condition of receiving care or being hired.
  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties, except the providers that deliver our messages.

Job applicants

We use application information to evaluate candidates, check references and hire. Massachusetts law requires background checks for home care workers. We run these checks only with your written authorization and handle the results confidentially, as the law requires. Applicant information is shared only with the staff and service providers involved in hiring and checks. We keep it as long as we need it for hiring and as long as the law requires.

Your choices

You can ask us to:

  • tell you what personal information we hold about you;
  • correct it;
  • delete it, unless we must keep it by law or to provide care;
  • stop sending you emails or texts.

To make a request, contact us using the details below. We may need to confirm your identity first.

How we protect information

We use reasonable administrative, technical and physical safeguards, consistent with Massachusetts data security requirements, to protect personal information. No method of transmission or storage is completely secure, so please do not send sensitive medical details through our website forms.

How long we keep information

We keep personal information only as long as we need it for the purposes in this policy, or longer when the law requires it.

Children

Our website is not meant for children under 13, and we do not knowingly collect their personal information online.

Changes to this policy

We may update this policy. The effective date at the top shows when it last changed.

Contact us

Ezra Home Care, LLC
Phone: 617-527-9000
Email: info@ezrahomecare.com